{"id":3391,"date":"2008-08-26T08:45:39","date_gmt":"2008-08-26T14:45:39","guid":{"rendered":"http:\/\/wordpress-367309-1145705.cloudwaysapps.com\/?p=3391"},"modified":"2008-08-26T08:45:39","modified_gmt":"2008-08-26T14:45:39","slug":"us-tennis-association-serves-up-green","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/","title":{"rendered":"US Tennis Association Serves Up Green"},"content":{"rendered":"

\"\"<\/a>The United States Tennis Association<\/a> (USTA) announced Monday, during the opening of the US Open<\/a>, that it would be making efforts to initiate long-term environmentally sustainable projects to reduce it’s carbon footprint at the Billie Jean King National Tennis Center (NTC) in New York.\u00a0 Environmental consultants Environmental Resource Management assisted in the plans to green up the center, which include energy efficiency and management, green outreach to fans, increased recycling, environmentally-sustainable product sourcing, and more efficient transportation.<\/p>\n

\u201cBig-time sporting events provide a unique platform to educate fans on green initiatives, and we feel that the best way we can educate is to lead by example,\u201d said Arlen Kantarian, Chief Executive Officer, Pro Tennis, USTA. \u201cWe have a plan that will lessen the environmental impact of the event and heighten the environmental awareness of those who attend it.”<\/p><\/blockquote>\n

Constellation Energy<\/a> will provide wind credits through Green-E<\/a> to offset the entire amount of electricity used during the US Open. US Tennis has partnered with the National Resources Defense Council <\/a>(NRDC) to give away wallet-sized cards with green living tips at the US Open.\u00a0 The NTC will have convenient plastic and aluminum recycling for spectators and players.\u00a0 And napkins and other paper products at the tournament will be made from between 30 and 90% post-consumer waste.<\/p>\n

Among the tennis-themed efforts, all tennis ball cans will be recycled, and all used balls will be donated to youth tennis programs in the area after use at the National Tennis Center.\u00a0 Tennis stars such as Billie Jean King, Venus Williams, and Bob and Mike Bryan will film public service announcements urging fans and spectators to go green.\u00a0 Shopping bags at the US Tennis souvenir store will be reusable, souvenir-style bags.<\/p>\n

That the Bille Jean King NTC was chosen as the flagship site for sustainability is no surprise.\u00a0 King herself is the founder of Green Slam<\/a>, an organization dedicated to increading sustainability efforts at sports venues and sports equipment manufacturers.<\/p>\n

These efforts are a good start, but there are few steps that reek of greenwashing.\u00a0 Personally, the whole bottled water recycling efforts being sponsored by Evian bothers me.\u00a0 What about getting rid of bottled water altogether?\u00a0 Seriously.\u00a0 Are fans (or athletes, for that matter) too good to drink out of Nalgenes?\u00a0 This could be an opportunity for some real innovation in greener sports-venue hydration.\u00a0 Second, transportation is provided by Lexus, and only 20% of the fleet will be hybrids.\u00a0 Lexus hybrids are some of the least-efficient hybrids on the roads<\/a>.\u00a0 This is hardly significant energy savings.\u00a0 However, it’s important that efforts are being made, and I’d be interested to find out more about how the USTA plans to up the ante at future Opens.<\/p>\n

Related Posts<\/h3>\n

Paul McCartney\u2019s Lexus Hybrid Gets 4 MPG<\/a><\/p>\n

Beijing\u2019s Olympic Forest Goes For Gold With Sustainability<\/a><\/p>\n

The Green Options Interview: Scott James, Founder of Fair Trade Sports<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The United States Tennis Association (USTA) announced Monday, during the opening of the US Open, that it would be making efforts to initiate long-term environmentally sustainable projects to reduce it’s [ … ]<\/p>\n","protected":false},"author":73,"featured_media":3392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,13,7],"tags":[1312,1313,1314],"yoast_head":"\nUS Tennis Association Serves Up Green • Sustainablog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"US Tennis Association Serves Up Green • Sustainablog\" \/>\n<meta property=\"og:description\" content=\"The United States Tennis Association (USTA) announced Monday, during the opening of the US Open, that it would be making efforts to initiate long-term environmentally sustainable projects to reduce it’s [ … ]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainablog\" \/>\n<meta property=\"article:published_time\" content=\"2008-08-26T14:45:39+00:00\" \/>\n<meta name=\"author\" content=\"kellibestoliver\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kellibestoliver\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/\"},\"author\":{\"name\":\"kellibestoliver\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/033735889105c31b17a3072b569debb7\"},\"headline\":\"US Tennis Association Serves Up Green\",\"datePublished\":\"2008-08-26T14:45:39+00:00\",\"dateModified\":\"2008-08-26T14:45:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/\"},\"wordCount\":479,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sustainablog.org\/#organization\"},\"keywords\":[\"National Tennis Center\",\"tennis\",\"US Open\"],\"articleSection\":[\"Culture\",\"Sustainability\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/\",\"url\":\"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/\",\"name\":\"US Tennis Association Serves Up Green • Sustainablog\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablog.org\/#website\"},\"datePublished\":\"2008-08-26T14:45:39+00:00\",\"dateModified\":\"2008-08-26T14:45:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sustainablog.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"US Tennis Association Serves Up Green\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sustainablog.org\/#website\",\"url\":\"https:\/\/sustainablog.org\/\",\"name\":\"Sustainablog\",\"description\":\"Since 2003, Sustainablog has been one of the pioneers of sustainability news online.\",\"publisher\":{\"@id\":\"https:\/\/sustainablog.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sustainablog.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sustainablog.org\/#organization\",\"name\":\"Sustainablog\",\"url\":\"https:\/\/sustainablog.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg\",\"contentUrl\":\"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg\",\"width\":200,\"height\":142,\"caption\":\"Sustainablog\"},\"image\":{\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/033735889105c31b17a3072b569debb7\",\"name\":\"kellibestoliver\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ece67b1e35836d65865109803ea33e42?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ece67b1e35836d65865109803ea33e42?s=96&d=mm&r=g\",\"caption\":\"kellibestoliver\"},\"url\":\"https:\/\/sustainablog.org\/articles\/author\/kellibestoliver\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"US Tennis Association Serves Up Green • Sustainablog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/","og_locale":"en_US","og_type":"article","og_title":"US Tennis Association Serves Up Green • Sustainablog","og_description":"The United States Tennis Association (USTA) announced Monday, during the opening of the US Open, that it would be making efforts to initiate long-term environmentally sustainable projects to reduce it’s [ … ]","og_url":"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/","og_site_name":"Sustainablog","article_published_time":"2008-08-26T14:45:39+00:00","author":"kellibestoliver","twitter_misc":{"Written by":"kellibestoliver","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/#article","isPartOf":{"@id":"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/"},"author":{"name":"kellibestoliver","@id":"https:\/\/sustainablog.org\/#\/schema\/person\/033735889105c31b17a3072b569debb7"},"headline":"US Tennis Association Serves Up Green","datePublished":"2008-08-26T14:45:39+00:00","dateModified":"2008-08-26T14:45:39+00:00","mainEntityOfPage":{"@id":"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/"},"wordCount":479,"commentCount":0,"publisher":{"@id":"https:\/\/sustainablog.org\/#organization"},"keywords":["National Tennis Center","tennis","US Open"],"articleSection":["Culture","Sustainability","Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/","url":"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/","name":"US Tennis Association Serves Up Green • Sustainablog","isPartOf":{"@id":"https:\/\/sustainablog.org\/#website"},"datePublished":"2008-08-26T14:45:39+00:00","dateModified":"2008-08-26T14:45:39+00:00","breadcrumb":{"@id":"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sustainablog.org\/articles\/us-tennis-association-serves-up-green\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sustainablog.org\/"},{"@type":"ListItem","position":2,"name":"US Tennis Association Serves Up Green"}]},{"@type":"WebSite","@id":"https:\/\/sustainablog.org\/#website","url":"https:\/\/sustainablog.org\/","name":"Sustainablog","description":"Since 2003, Sustainablog has been one of the pioneers of sustainability news online.","publisher":{"@id":"https:\/\/sustainablog.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sustainablog.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sustainablog.org\/#organization","name":"Sustainablog","url":"https:\/\/sustainablog.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/","url":"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg","contentUrl":"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg","width":200,"height":142,"caption":"Sustainablog"},"image":{"@id":"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sustainablog.org\/#\/schema\/person\/033735889105c31b17a3072b569debb7","name":"kellibestoliver","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sustainablog.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ece67b1e35836d65865109803ea33e42?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ece67b1e35836d65865109803ea33e42?s=96&d=mm&r=g","caption":"kellibestoliver"},"url":"https:\/\/sustainablog.org\/articles\/author\/kellibestoliver\/"}]}},"_links":{"self":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/posts\/3391"}],"collection":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/comments?post=3391"}],"version-history":[{"count":0,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/posts\/3391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/media?parent=3391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/categories?post=3391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/tags?post=3391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}