{"id":3531,"date":"2008-09-16T19:35:20","date_gmt":"2008-09-17T01:35:20","guid":{"rendered":"http:\/\/wordpress-367309-1145705.cloudwaysapps.com\/?p=3531"},"modified":"2008-09-16T19:35:20","modified_gmt":"2008-09-17T01:35:20","slug":"mtv-launches-psas-for-environmental-causes-unrelated-to-recent-trashing-of-panama-rain-forest-and-beach","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/mtv-launches-psas-for-environmental-causes-unrelated-to-recent-trashing-of-panama-rain-forest-and-beach\/","title":{"rendered":"MTV Launches PSAs for Environmental Causes &#8212; Unrelated to Recent Trashing of Panama Rain Forest and Beach"},"content":{"rendered":"<p><a href=\"https:\/\/sustainablog.org\/files\/2008\/09\/mtv1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3532\" src=\"https:\/\/sustainablog.org\/files\/2008\/09\/mtv1.jpg\" alt=\"\" width=\"320\" height=\"200\" \/><\/a>Seemingly unrelated to &#8212; and uncognizant of &#8212; recent news and outcry about the destruction of rain forest and beach in the Republic of Panama, as sustainablogger <a href=\"https:\/\/sustainablog.org\/2008\/09\/14\/mtv-cuts-down-rainforest-for-reality-tv-show\/\" target=\"_blank\">Alex Felsinger<\/a> wrote about earlier this week, MTV Networks International is issuing 10 <a href=\"http:\/\/planetsave.com\/blog\/2008\/09\/12\/mtv-taps-online-video-to-kill-greenwashing\/\">public service announcements <\/a>to rally youth for the environment.<\/p>\n<p>In a Sept. 15 article published by <a href=\"http:\/\/www.adweek.com\/aw\/content_display\/news\/e3ibd93dba87a9330a3448ad5b2354b6057\">AdWeek<\/a>, the new &#8220;MTV Switch&#8221; initiative will roll out as five PSAs and five short films, potentially reaching, MTV says, 560 million 15- to 25-year-old viewers in 162 countries.<!--more--><\/p>\n<p>The AdWeek article lists out the scope of MTV&#8217;s efforts in the campaign:<\/p>\n<ul>\n<li>An animated clip about &#8220;False Greens,&#8221; with an animated character encouraging viewers to think about the meaning of &#8216;green.&#8217;<\/li>\n<li>Kids reenacting a video game rather than playing it, hoping to spark creativity in youth for ways to entertain themselves away from the need for electronics.<\/li>\n<li>&#8220;Connected,&#8221; which links imagery such as Greenland&#8217;s ice caps to consumer-generated waste, and to the broader ecological message.<\/li>\n<li>&#8220;The Element Climate Change Series,&#8221; telling the stories of five young people who are making a difference, such as Marsha, who won the Australian Young Designer of the Year Award for creating a bio-plastic molded car that is nearly fossil-fuel free.<\/li>\n<\/ul>\n<p>John Jackson, director of social responsibility at MTV, kicked-off the &#8220;Switch&#8221; campaign in June with some spots, but the full roll-out on 165 channels began last week. In the article, he says:<\/p>\n<blockquote><p>&#8220;MTV wants to tackle the issue of the environment in a way that provokes thought and engages the audience,&#8221; Jackson says. &#8220;We wanted to show opportunities for change. What are the things that you could be doing rather than the things that you shouldn&#8217;t be doing.&#8221;<\/p><\/blockquote>\n<p><strong>Related posts:<\/strong><\/p>\n<p><a href=\"https:\/\/sustainablog.org\/2008\/09\/14\/mtv-cuts-down-rainforest-for-reality-tv-show\/#more-3522\">MTV Cuts Down Rainforest for Reality TV Show<\/a><\/p>\n<p><a href=\"http:\/\/planetsave.com\/blog\/2008\/09\/12\/mtv-taps-online-video-to-kill-greenwashing\/\">MTV Taps Online Video to Kill Greenwashing <\/a><\/p>\n<p>Image credit: <a href=\"http:\/\/flickr.com\/photos\/artlung\/\" target=\"_blank\">Joe Crawford<\/a> on <a href=\"http:\/\/www.flickr.com\/\">Flickr<\/a> under Creative Commons license.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seemingly unrelated to &#8212; and uncognizant of &#8212; recent news and outcry about the destruction of rain forest and beach in the Republic of Panama, as sustainablogger Alex Felsinger wrote&nbsp;[ &hellip; ]<\/p>\n","protected":false},"author":3,"featured_media":3532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,13],"tags":[297,80,1520,1508,1521,1522],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MTV Launches PSAs for Environmental Causes -- Unrelated to Recent Trashing of Panama Rain Forest and Beach &#8226; Sustainablog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainablog.org\/articles\/mtv-launches-psas-for-environmental-causes-unrelated-to-recent-trashing-of-panama-rain-forest-and-beach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MTV Launches PSAs for Environmental Causes -- Unrelated to Recent Trashing of Panama Rain Forest and Beach &#8226; Sustainablog\" \/>\n<meta property=\"og:description\" content=\"Seemingly unrelated to &#8212; and uncognizant of &#8212; recent news and outcry about the destruction of rain forest and beach in the Republic of Panama, as sustainablogger Alex Felsinger wrote&nbsp;[ &hellip; ]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sustainablog.org\/articles\/mtv-launches-psas-for-environmental-causes-unrelated-to-recent-trashing-of-panama-rain-forest-and-beach\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainablog\" \/>\n<meta property=\"article:published_time\" content=\"2008-09-17T01:35:20+00:00\" \/>\n<meta name=\"author\" content=\"adamwilliams\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adamwilliams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sustainablog.org\/articles\/mtv-launches-psas-for-environmental-causes-unrelated-to-recent-trashing-of-panama-rain-forest-and-beach\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/mtv-launches-psas-for-environmental-causes-unrelated-to-recent-trashing-of-panama-rain-forest-and-beach\/\"},\"author\":{\"name\":\"adamwilliams\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/fd13c7c12c525057d6e3de7fb13884de\"},\"headline\":\"MTV Launches PSAs for Environmental Causes &#8212; 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