{"id":4785,"date":"2009-08-06T16:18:50","date_gmt":"2009-08-06T22:18:50","guid":{"rendered":"http:\/\/wordpress-367309-1145705.cloudwaysapps.com\/?p=4785"},"modified":"2009-08-06T16:18:50","modified_gmt":"2009-08-06T22:18:50","slug":"greenpeace-ends-kleercut-campaign-against-kimberly-clark","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/greenpeace-ends-kleercut-campaign-against-kimberly-clark\/","title":{"rendered":"Greenpeace Ends Kleercut Campaign Against Kimberly-Clark"},"content":{"rendered":"

\"Greenpeace<\/a><\/p>\n

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\nIt’s a good day for Kleenex.\u00a0 After almost five years of hard campaigning, Greenpeace<\/a> promised to end its Kleercut campaign against Kimberly-Clark<\/a>, the world\u2019s largest tissue-product manufacturer of Kleenex, Scott and Cottonelle products.\u00a0 During a joint news conference in Washington D.C., the large corporation and the controversial non-governmental organization (NGO) announced an historic agreement that will ensure greater protection and sustainable management of Canada’s Boreal Forest<\/a>.<\/p>\n

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What is the Kleercut Campaign?<\/h3>\n

During their physical and social mapping of the Boreal Forest, Greenpeace discovered that over 90% of the southern part of the forest was being clearcut.\u00a0 According to Conservation International<\/a>, deforestation contributes approximately 20% of the world\u2019s greenhouse gas emissions – more than cars, trains and planes combined.\u00a0 So the next step was to follow the supply chain from the destructive logging companies to the end-consumers, and the largest product company purchasing the wood fiber: Kimberly-Clark.<\/p>\n

What many may not realize is that toilet and tissue paper <\/a>are still made of 100% virgin tree fiber from ancient forests and old-growth trees.\u00a0 Why can’t we use recycled fiber in our toilet paper?\u00a0 Greenpeace asked the same question in face-to-face meetings with the large corporation.\u00a0 At the time, the company wasn’t interested so in November 2004, Greenpeace launched their market campaign dubbed the “Kleercut Campaign, wiping away ancient forests.”<\/a><\/p>\n

Kimberly-Clark’s Fiber Procurement Policy<\/h3>\n

Fast forward to August 2009; Kimberly-Clark Corporation announces their new responsible fiber sourcing policy<\/a> that will increase conservation of forests globally.\u00a0 Of course, Greenpeace was an instrumental partner in the creation of the revised sourcing standards.\u00a0 The policy in a nutshell:<\/p>\n