{"id":65,"date":"2003-10-12T13:48:00","date_gmt":"2003-10-12T13:48:00","guid":{"rendered":"http:\/\/sustainablog.greenoptions.com\/2003\/10\/12\/65\/"},"modified":"2003-10-12T13:48:00","modified_gmt":"2003-10-12T13:48:00","slug":"65","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/65\/","title":{"rendered":""},"content":{"rendered":"<p><strong>Kraft and the Rainforest Alliance &#8212; Another &#8220;Win-Win?&#8221;<\/strong><\/p>\n<p><a href=\"http:\/\/www.rainforest-alliance.org\/news\/archives\/news\/news77.html\">A promising new partnership between Kraft Foods and the Rainforest Alliance<\/a> could certainly prove a big boost to the growth of &#8220;Fair Trade&#8221;\/sustainable coffee products.  While I&#8217;m always initially skeptical about multinationals and their commitment, the actual numbers in this press release lead me to believe that Kraft&#8217;s intentions go beyond PR value.  We&#8217;ll see what happens.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kraft and the Rainforest Alliance &#8212; Another &#8220;Win-Win?&#8221; A promising new partnership between Kraft Foods and the Rainforest Alliance could certainly prove a big boost to the growth of &#8220;Fair&nbsp;[ &hellip; ]<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#8226; Sustainablog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainablog.org\/articles\/65\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#8226; Sustainablog\" \/>\n<meta property=\"og:description\" content=\"Kraft and the Rainforest Alliance &#8212; Another &#8220;Win-Win?&#8221; A promising new partnership between Kraft Foods and the Rainforest Alliance could certainly prove a big boost to the growth of &#8220;Fair&nbsp;[ &hellip; ]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sustainablog.org\/articles\/65\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainablog\" \/>\n<meta property=\"article:published_time\" content=\"2003-10-12T13:48:00+00:00\" \/>\n<meta name=\"author\" content=\"Jeff McIntire-Strasburg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeff McIntire-Strasburg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sustainablog.org\/articles\/65\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/65\/\"},\"author\":{\"name\":\"Jeff McIntire-Strasburg\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/9b578e764fdaeb0c31f2d565d3f02b30\"},\"headline\":\"No title\",\"datePublished\":\"2003-10-12T13:48:00+00:00\",\"dateModified\":\"2003-10-12T13:48:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/65\/\"},\"wordCount\":66,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sustainablog.org\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sustainablog.org\/articles\/65\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sustainablog.org\/articles\/65\/\",\"url\":\"https:\/\/sustainablog.org\/articles\/65\/\",\"name\":\"&#8226; Sustainablog\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablog.org\/#website\"},\"datePublished\":\"2003-10-12T13:48:00+00:00\",\"dateModified\":\"2003-10-12T13:48:00+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sustainablog.org\/articles\/65\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sustainablog.org\/#website\",\"url\":\"https:\/\/sustainablog.org\/\",\"name\":\"Sustainablog\",\"description\":\"Since 2003, Sustainablog has been one of the pioneers of sustainability news online.\",\"publisher\":{\"@id\":\"https:\/\/sustainablog.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sustainablog.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sustainablog.org\/#organization\",\"name\":\"Sustainablog\",\"url\":\"https:\/\/sustainablog.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg\",\"contentUrl\":\"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg\",\"width\":200,\"height\":142,\"caption\":\"Sustainablog\"},\"image\":{\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/9b578e764fdaeb0c31f2d565d3f02b30\",\"name\":\"Jeff McIntire-Strasburg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/36b723ef9244464afe2e59d68b238a07?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/36b723ef9244464afe2e59d68b238a07?s=96&d=mm&r=g\",\"caption\":\"Jeff McIntire-Strasburg\"},\"description\":\"Jeff McIntire-Strasburg is the founder and editor of sustainablog. You can keep up with all of his writing at Facebook, and at Google+\",\"sameAs\":[\"https:\/\/sustainablog.org\"],\"url\":\"https:\/\/sustainablog.org\/articles\/author\/jeffmcintirestrasburg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"&#8226; Sustainablog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sustainablog.org\/articles\/65\/","og_locale":"en_US","og_type":"article","og_title":"&#8226; Sustainablog","og_description":"Kraft and the Rainforest Alliance &#8212; Another &#8220;Win-Win?&#8221; A promising new partnership between Kraft Foods and the Rainforest Alliance could certainly prove a big boost to the growth of &#8220;Fair&nbsp;[ &hellip; ]","og_url":"https:\/\/sustainablog.org\/articles\/65\/","og_site_name":"Sustainablog","article_published_time":"2003-10-12T13:48:00+00:00","author":"Jeff McIntire-Strasburg","twitter_misc":{"Written by":"Jeff McIntire-Strasburg"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sustainablog.org\/articles\/65\/#article","isPartOf":{"@id":"https:\/\/sustainablog.org\/articles\/65\/"},"author":{"name":"Jeff McIntire-Strasburg","@id":"https:\/\/sustainablog.org\/#\/schema\/person\/9b578e764fdaeb0c31f2d565d3f02b30"},"headline":"No title","datePublished":"2003-10-12T13:48:00+00:00","dateModified":"2003-10-12T13:48:00+00:00","mainEntityOfPage":{"@id":"https:\/\/sustainablog.org\/articles\/65\/"},"wordCount":66,"commentCount":0,"publisher":{"@id":"https:\/\/sustainablog.org\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sustainablog.org\/articles\/65\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sustainablog.org\/articles\/65\/","url":"https:\/\/sustainablog.org\/articles\/65\/","name":"&#8226; Sustainablog","isPartOf":{"@id":"https:\/\/sustainablog.org\/#website"},"datePublished":"2003-10-12T13:48:00+00:00","dateModified":"2003-10-12T13:48:00+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sustainablog.org\/articles\/65\/"]}]},{"@type":"WebSite","@id":"https:\/\/sustainablog.org\/#website","url":"https:\/\/sustainablog.org\/","name":"Sustainablog","description":"Since 2003, Sustainablog has been one of the pioneers of sustainability news online.","publisher":{"@id":"https:\/\/sustainablog.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sustainablog.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sustainablog.org\/#organization","name":"Sustainablog","url":"https:\/\/sustainablog.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/","url":"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg","contentUrl":"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg","width":200,"height":142,"caption":"Sustainablog"},"image":{"@id":"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sustainablog.org\/#\/schema\/person\/9b578e764fdaeb0c31f2d565d3f02b30","name":"Jeff McIntire-Strasburg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sustainablog.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/36b723ef9244464afe2e59d68b238a07?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36b723ef9244464afe2e59d68b238a07?s=96&d=mm&r=g","caption":"Jeff McIntire-Strasburg"},"description":"Jeff McIntire-Strasburg is the founder and editor of sustainablog. You can keep up with all of his writing at Facebook, and at Google+","sameAs":["https:\/\/sustainablog.org"],"url":"https:\/\/sustainablog.org\/articles\/author\/jeffmcintirestrasburg\/"}]}},"_links":{"self":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/posts\/65"}],"collection":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":0,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/posts\/65\/revisions"}],"wp:attachment":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/categories?post=65"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/tags?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}