{"id":8069,"date":"2010-07-27T08:49:56","date_gmt":"2010-07-27T13:49:56","guid":{"rendered":"http:\/\/blog.sustainablog.org\/?p=8069"},"modified":"2010-07-27T08:49:56","modified_gmt":"2010-07-27T13:49:56","slug":"organic-cotton-sports-bra-mi-bra","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/organic-cotton-sports-bra-mi-bra\/","title":{"rendered":"sustainablog Approved: the Mi-Bra Organic Cotton Sports Bra"},"content":{"rendered":"
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You’d probably feel pretty safe claiming that eco-entrepreneurs want to make money by saving the planet… or, to quote Ray Anderson<\/a>, to “do well by doing good.” As I’ve conducted these sustainablog Approved<\/a> interviews, though, I’ve seen that such statements may be a bit a broad for defining the motivations of most green start-ups. Yes, they want to do both of these things, but they’re just as driven (or maybe even more so) by offering solutions to specific problems. So, Way Basics<\/a> is focused on the environmental and health impacts of particle board; Practecol<\/a> wants makes green living affordable (while keeping it meaningful).<\/p>\n Carolina Baker was even more focused than these other small companies: she simply wanted an eco-friendly sports bra with a pocket for her iPod. That desire led to the production of the mi-Bra<\/a>, a 90% organic cotton garment that fit Carolina’s needs without extra frills.<\/p>\n I’ve been emailing back and forth with Carolina over the summer, and though we don’t have the mi-Bra listed in the Green Choices product comparison engine (yet), I thought she had a great story. I sent her some questions, and she had them back to me in hours…<\/p>\nThe story behind an organic cotton sports bra… my conversation with Carolina Baker<\/h2>\n