{"id":856,"date":"2005-03-05T15:33:00","date_gmt":"2005-03-05T15:33:00","guid":{"rendered":"http:\/\/sustainablog.greenoptions.com\/2005\/03\/05\/nike-discovers-the-light-green-shopper\/"},"modified":"2005-03-05T15:33:00","modified_gmt":"2005-03-05T15:33:00","slug":"nike-discovers-the-light-green-shopper","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/nike-discovers-the-light-green-shopper\/","title":{"rendered":"Nike Discovers the Light-Green Shopper"},"content":{"rendered":"
Also from Cascadia Scorecard Weblog, a post<\/a> on news<\/a> from the Idaho Statesman<\/em>: <\/p>\n Polls indicate that most Americans consider themselves sustainability-aware, “green”-savvy consumers. In fact, a full 75 percent of Americans place themselves in this category.<\/p>\n But presenters at the last day of the two-day “Sustainability in the Inland Northwest” conference said a discrepancy exists between the number of consumers who refer to themselves as “green”-savvy, and those who truly follow through on their convictions and buy environmentally friendly products on a consistent basis.<\/p>\n “There are not that many true ‘green’ consumers,” said Shelley Zimmer, Nike’s senior manager of footwear sustainability.<\/p>\n In reality, only about 10 percent of American consumers are truly green-conscious shoppers, Zimmer said. These are the shoppers who actively search out such products and are willing to pay more to get them, she said.<\/p><\/blockquote>\n Cascadia Scorecard’s Elizabeth Burton believes this trend is “tremendously hopeful: if companies step up to the plate and make green products easily (and affordably) available, there\u2019s a lot of potential for a healthier planet here.” There’s also vast potential for further education, as the 75% figure shows that most consumers are interested in buying green even if they’re not completely aware of what that means.<\/p>\n Technorati tags: business<\/a>, consumers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Also from Cascadia Scorecard Weblog, a post on news from the Idaho Statesman: Polls indicate that most Americans consider themselves sustainability-aware, “green”-savvy consumers. In fact, a full 75 percent of [ … ]<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n