LC: <\/strong>Thank you for noticing this! It\u2019s one of the most important aspects of the business in my mind. Offering high quality organic clothing is technically what our business is, however, it is only one side of Teagan and Mack. When I was developing the company, I felt that there were two strong callings that needed to be included in the business. The first was to highlight how moms can green their lives and the lives of their families in a way that doesn\u2019t add more stress but that actually makes life a little easier. I\u2019m a mom and I care about the planet but I also know that life can be a juggling act sometimes. We are so busy all the time and so I always appreciate when someone offers me helpful tips and tricks that align with my priorities.<\/p>\nSecondly, raising awareness about what moms across the globe are dealing with, often enduring extreme hardships, was incredibly important to me. I have personally been involved with sponsoring sisters in various countries over the years, and know that there are a lot of women just like me that care very deeply about the suffering of others and want to support these women in various ways.<\/p>\n
So I do this through our two give back programs (one for the planet and one for women in war torn areas) as well as through my blogging where I offer green tips and highlight issues of social responsibility.<\/p>\n
The tide is starting to change: the public is not shopping unconsciously anymore. They want to support companies that support what they believe in. It\u2019s for this reason that it\u2019s really important to be authentic in your give back programs. If you\u2019re doing it for marketing buzz or hype, it will fall flat because that\u2019s not what it\u2019s all about. I would say to entrepreneurs: find what is truly important to you and you will connect with your community in a much stronger way.<\/p>\n
JM-S:<\/strong> You sell a green product… how does environmental and social responsibility work into less visible elements of your business?<\/p>\nLC:<\/strong> It affects everything I do. Again, it goes back to being authentic: you can sell a green product but then run your business in a really irresponsible way, environmentally speaking. There are a lot of things that I do that may cost me a little more and are not visible to my customers, but I still believe they are necessary because authenticity is important to me. Some examples of this would be printing my correspondence on recycled paper, shipping all my products with envelopes and labels that are made of 100% post consumer waste, bio-degradable bubble wrap for shipping our baby bracelets, our gift wrap is made from materials that are between 77% and 100% post consumer content. Making sure our gift wrap is very pretty, but minimalistic.<\/p>\nFor social responsibility is a very individual thing. Different issues resonate differently for everyone. For me it\u2019s about staying aware of what\u2019s happening in the world and taking action where I am able to. I also try to practice gratitude on a daily basis. Even when times are tough, there is always something we can be thankful for. When you are grateful for and acknowledge your own blessings you are much more open to helping others.<\/p>\n
JM-S: <\/strong>Organic cotton clothing has become immensely popular… so much so that many of the big retail chains now regularly sell such apparel. How do you compete with a Wal-Mart or a Target?<\/p>\nLC:<\/strong> I don\u2019t!!! What do I mean by this? Well, at the beginning it was frustrating for me that they could sell their products so cheaply \u2013 how can a Mompreneur compete with such giants? I no longer feel that way because I did some investigating. I went to Target and I looked at the organic onesies that they were selling for $8.99 and it hit me\u2026.this is not even close to the same product that I sell! Cheap was exactly what it was. The fabric was half the thickness of mine (at least) and the touch and feel of it did not even compare.<\/p>\nI realized at that moment that yes, they can get their prices down because they purchase in such great volumes, but you are also getting exactly what you pay for. A very watered down version of what I had to offer. The challenge for me is not how to compete with them, but how to convey the differences of our products in an online world. I\u2019m going to incorporate some video on my site which I think will really help with that and I have great testimonials from customers and reviews from Mommy Bloggers to back me up. Social media helps a lot with this because that\u2019s where I can connect directly with moms. Moms like to talk to each other and share information on great products when they discover them. Word of mouth is a big asset to businesses that are working hard to get really great products made.<\/p>\n
Many thanks to Lisa for taking the time out of her busy schedule to answer these questions. Got a little one at home… or need a gift for someone who does? Make sure to take a look at Teagan and Mack’s impressive array of products.<\/p>\n
Looking for eco baby supplies<\/a>? We’ve got ’em! Check out our current listing of clothing<\/a>, diapers<\/a>, blankets<\/a>, cribs<\/a>, and more…<\/em><\/p>\nPhotos <\/strong>courtesy of Teagan and Mack<\/p>\n","protected":false},"excerpt":{"rendered":"If you’ve followed our occasional sustainablog Approved series on green businesses, you may realize that\u00a0Teagan and Mack isn’t the first organic line of baby clothes we’ve featured… last Summer, we [ … ]<\/p>\n","protected":false},"author":56,"featured_media":9977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,79],"tags":[4768,8515,3665,4386,4769],"yoast_head":"\n
Teagan and Mack's Organic Cotton Baby Clothes: Eco Approved<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\t\n\t\n\t\n