Over the past 2 decades, since the first Earth Summit in Rio de Janeiro, we have witnessed the launch of many initiatives to stop deforestation. Despite the good intentions of each approach tried, we have continued to lose an area the size of New York City every other day to deforestation. These activities account for 17% of global greenhouse gas emissions – more than the entire global transportation sector. Code REDD plans to harness the economic activities that create deforestation as tools to fight it.