The neighborhood of West Oakland in California has long been without a large grocery store, let alone one that offers healthy, fresh food. With unemployment at about 10% and nearly half the population of 30,000 residents living at or below the poverty line, West Oakland is a neighborhood that grocery store chains have claimed isn’t able to sustain a full-functioning store. People’s Grocery aims to prove traditional grocers wrong.
“People are realizing that we can’t rely on the industrial food system much longer. The awakening that’s happening is our greatest opportunity,” says New Mexican farmer and activist Miguel Santistevan. This awakening has sparked the revival of local, sustainable food systems.