From Trendwatching.com, a report on the “urban farming” business trend:
Not exactly hot news: discerning consumers want healthy, tasty, and increasingly also organic produce from trusted sources, if not their own backyard. Pretty hot news: companies that deliver on this desire, either by making it easy for consumers to grow and produce their own food, or by adding a dose of convenience to the fast growing organic movement.
They also list six different businesses that are marketing to the “urban farm” crowd with everything from direct-to-consumer grass-fed beef to “leasing” out Swiss cows to receive cheese made from that cow’s milk. While farmer’s markets are now hot, also, looks like it’s going to take a little more than just putting out fresh produce to keep up with this trend.