Wanted: The Sexiest Environmentalists in America

That’s what Playboy magazine announced today:

The magazine is planning a pictorial for an upcoming issue featuring women involved in environmental causes or with groups dedicated to saving the planet or protecting wildlife. In addition to a modeling fee for each of the participants, Playboy will make a donation to the favorite causes of the women chosen to appear in the pictorial.

So that means that hardcore porn, reality TV, and girlie magazines now all have their green offerings. All of these media are certainly going to get eco-consciousness out to a wider audience, but do they ultimately devalue the message? Are they, say, unsustainable? Or, should I just lighten up?

Via Gristmill.

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