After several weeks of the annual press release barrage, I generally agree with David Quilty’s assessment of marketing efforts surrounding this event… and his claim that “we cannot shop our way to a cleaner planet.” Like David, I’ve gotten those same press releases… and, by and large, ignored them.
On the other hand, people do buy things… and while we in the green media space need to be careful about promoting “shopping for the planet,” we can help our readers and community members distinguish between products and companies doing genuinely good work, and those taking advantage of events like Earth Day to put a green sheen on their products. We can advocate “think before you buy… but, if you decide to buy, make informed choices that create a minimal impact.”
That’s why I’m OK about promoting a company like Aveda… which I discovered very early in my quest to learn more about sustainable business practices. Some will definitely argue that personal care products are luxuries, sustainable or not… but with billions in sales each year (can’t find exact timely numbers), truly sustainable practices in this sector aren’t luxuries… they’re necessary. Just taking a look at Aveda’s practices on ingredient sourcing and packaging shows a level of seriousness on the sustainability front that you don’t find nearly enough in the beauty products industry (even as consumers are searching more for organic and natural personal care products).
As a part of my participation in the company’s Light the Way™ campaign this month (and you can still buy those candles), they offered a set of their Chakra™ Balancing Body Mists for giveaway for sustainablog readers. I bit… and if you’re into aromatherapy, Ayurveda, or just unique body scents, you may want to enter. The set consists of seven sprays corresponding to the seven chakras of Ayurveda, and consist of essential oil blends designed to promote well-being.
Want to enter? It’s simple… if you’ve got a favorite natural or organic personal care product that you can’t live without, review it at the sustainablog community (and tag your review with chakras). If you don’t have a favorite, or are just dipping your toe into the natural/organic personal care space, leave a comment with this post… Do either by midnight (CST) on Friday, April 29th, and we’ll draw from entrants for the winner.